If you have made plans to understand and master PPC, then you have to think about Quality Score and its understanding first. It is mainly because the quality scores will have enough influence over effectiveness and cost of the paid search campaigns. Just like the credit score can actually affect whether or not you get to qualify for the loan and how the interest rates will be, Google Quality Score will definitely affects PPC ads performance and how well you have to pay for each click in this regard. But before any of that over here, you have to understand what exactly this score is.
What is quality score:
It is primarily stated to be a rating form from Google, which talks about the relevancy of PPCs ads and keywords. This service is mainly used for determining CPC, which is then multiplied by maximum bid for determining ad rank in ad auction procedure. The quality score mainly depends on various factors. Some of those are click through rate or CTR, relevancy of keyword to ad group, landing page relevance and quality and relevance of ad text. This section will also include historical AdWords account based performance for you to learn more about.
Improving the quality score:
By just analyzing multiple PPC accounts, you get to know that quality score will have direct correlation on PPC success. By just optimizing the scores, you can get yourself high up for better ROI. It is mainly because the higher scores can correlate with the lower conversion cost. The cost per conversion always remains different from the cost per click. It is not the amount that you pay for the click but how much you can pat whenever anyone takes action that you want them to. As not every click results in conversion, cost per conversion is mainly higher than cost per click.
Ways to increase quality score:
There are so many ways to follow in order to increase quality score. It is always mandatory to boost rating by just working consistently on account. You can chive this by focusing on keyword optimization, keyword research, redefining ad text and also optimizing landing pages. It will also talk about the addition of negative keywords in the list. So, make sure to follow these points really well and things might always act in your favor for sure. Just go through the best options to consider over here.